Your own branded app, for less than their generic one.
A booking app that looks like your studio — not the software behind it. From $79/month. No transaction fees. No commissions. No contracts.
These platforms put your studio alongside thousands of others. Your students search Mindbody or Momence — not you. Your brand is buried behind someone else's interface, and your booking link says their name, not yours.
And they can't be shaped around how you actually run your business. Want to share class videos after a session? Build your own community space? Let your students message you directly? These platforms were built for generic workflows — not yours.
Whether you run one studio or two, teach solo or with a team — you deserve a platform that's built around your business. Not one you're forced to fit into.
One flat price. No transaction fees taken from your bookings. No commission on what your students pay. No feature tiers to upgrade into.
Your logo, your colours, your name on every screen. Students see your studio — not the platform powering it. VIA is invisible.
A dedicated address — like yourname.thevia.app — that's yours to share. One link. Students bookmark it, share it, return to it.
Build your schedule, set capacity, manage waitlists and cancellations from a clean dashboard — without a manual process.
Students pay before they arrive. You keep 100% of what they pay — VIA takes nothing from your bookings. Standard Stripe fees only.
Every student who books through your app in one place. Attendance history, contact details, your whole community — organised.
Works like a native app on any phone — no app store, no install friction. Students open the link and they're in.
Videos, playlists, community chat, instructor reports — every feature is tailored to how you run your business. Add what matters, leave out what doesn't.
Every studio is different. Some want videos, some don't. Some want playlists, some use chat, some just want the schedule and booking. VIA is shaped around what your community actually needs.
Other platforms sell this as a premium add-on, or you need a whole separate tool for it. It's just part of VIA.
An email and push notification go out about 12 hours before every confirmed class. Fewer no-shows, without you lifting a finger.
Members who haven't attended in 3+ weeks get a gentle nudge automatically. It quietly keeps bringing people back, on its own.
Ask first-timers for a review with one click, or message any filtered group, inactive members, everyone, whoever you choose.
Also automatic: birthday emails, sent the moment a member's big day comes around. Plus your homepage review carousel, merch store, and discount codes, all managed from one Marketing tab. Every automation can be switched on or off anytime, no downtime.
We handle everything. No developers. No design briefs. No waiting.
Share your name, logo, brand colours, class schedule, and pricing. One conversation — we know exactly what to ask.
Your app is configured around your identity within days. You review it, we refine it. Nothing goes live until you love it.
One link. Your students book, pay, and show up. You teach. That's the whole job now.
No feature tiers. No setup costs. No percentage taken from your revenue.
VIA was created by Ginny — founder of THE A.M Dance Club, a dance studio in Manly, Sydney, and a specialist with 20+ years designing customer journeys and creating experiences that feel beautiful and right — from first impression to lasting loyalty.
Most booking platforms were built by developers who've never thought about the end-to-end experience of an instructor or their students. VIA was built by someone who has spent two decades doing exactly that.
She built her own studio app from scratch because nothing else was designed with the instructor's brand — or the student's experience — at the centre.
"The tools independent instructors are stuck with were designed for operations, not experience. VIA was built the other way around."
VIA is built in Sydney, for Australian instructors. Pricing is in AUD, and everything is designed around how studios like yours actually operate.
Apply now and we'll be in touch within 48 hours.
Apply for early access →